What $85 will get you at 5 flower shops in the D.C. area (2024)

Caruso Florist

1717 M St. NW. carusoflorist.net.

When we arrived at this family-owned, century-old downtown shop and asked for a romantic bouquet to go, the florist made a beeline for the flower fridge and selected a classic collection of red roses, carnations and daisies, asking us our thoughts before adding a handful of roses to meet our budget. Though tax took it over our limit — the total was $90 — it was by far the largest arrangement we purchased. In fact, it was too large to cart home on the bus, so it’s been standing guard over the Features section at The Post. Caruso is an accessible option for nearby office workers, and custom bouquets are available, though they take more time and may require you to call in advance. Also worth noting: Of the five bouquets we bought, this was the only one that came with a vase. — Zoe Glasser

Surroundings Capitol Hill Garden Market

1023 East Capitol St. SE. (Entrance on 11th Street.) surroundings.bz.

Surroundings boasts one of the most attractive settings of any flower shop in D.C.: Its charming patio, full of plants situated around a fountain, looks across 11th Street SE at the expanse of Lincoln Park. And while known in the neighborhood for its landscaping prowess, Surroundings also sells a variety of plants, from succulents to bouquets of roses, inside its small, homey store. The helpful floral designer was quick to ask about the occasion, the recipient’s preferred colors and whether there were any kinds of flowers we didn’t want included. We threw a bit of a curveball when we said we wanted something romantic and colorful, without red or pink roses — a choice he actually commended us for. The result was a creative and complementary mix of sunflowers, puffy hydrangeas, yellow roses and orange-and-yellow tulips, and it was fun (for a novice) to watch the florist draw inspiration from the plants in buckets around the shop, even stopping to rewrap halfway through. Even better: The total for this crowd-pleasing, twine-tied bouquet was $67.68, including tax. — Fritz Hahn

BethMichaels Floral & Events Design

8375 First Ave., Silver Spring. bethmichaelevents.com.

Local flower shops are often true mom-and-pop operations, with the skeleton staffs to prove it. So when Ayobami Akindele got held up on a recent morning, that meant her store, BethMichaels Floral & Events in Silver Spring, didn’t open on time. But she was responsive enough to return a call and keep us updated on her timing via text. Once she arrived, we were welcomed into a fragrant wonderland of pastel flowers and sparkling vases. Akindele didn’t blink at our budget and quickly started pulling pale pink roses in response to our “romance” directive. “Because you had to wait,” she added several extra white roses to round out the bouquet, before wrapping and rewrapping the bunch and tying it with a pearl-dotted bow. We walked out with more than a dozen roses, plus accent flowers and a perfect amount of greenery — a total effect that looked far more expensive than its $84.80 price tag. — Ellen McCarthy

Azi Flowers

903 S. Highland St., Arlington. aziflower.com.

The quest to find a flower shop in Arlington proved, more than anything, the limits of online research. One store that appeared in a web search did not exist in real life. Another listed an Arlington address but was actually located in Centreville. A phone call to Azi Flowers confirmed its existence off Columbia Pike and helpfully guided us to the loading dock at the rear of a blue office building, where the outfit operates without a storefront. Most of Azi’s sales are done online. Still, the lack of frills proved beneficial: When told of our $85 budget, the man who greeted us responded, “I’ll do it for $75.” The selection — stored in plastic tubs and a couple of refrigerators — was small but lush. We walked away with a bouquet of eight citrus-colored roses, framed with greenery and brightened by pops of small purple flowers. After tipping — an “option” provided on the handheld credit card machine — the total came to $86.25. — Ellen McCarthy

Allan Woods Flowers

2645 Connecticut Ave. NW. allanwoods.com.

Allan Woods has been a community staple in the Woodley Park neighborhood for nearly five decades. The high-end flower shop is one of few in the area with a storefront, though, as its website proudly notes, much of its business comes from embassies and five-star hotels. The florist at Allan Woods ran down a thorough list of questions: budget, what kind of bouquet we were looking for, color preferences. We were asked when the flowers would be gifted (that afternoon, we said) and were told to store them somewhere cold in the meantime. We gave the florist creative freedom, and were out in under 10 minutes. The Allan Woods bouquet was the skimpiest of the five, with fewer flowers and more filler. But the bouquet was also made to last, with barely-budding clematis complementing the open pink and white roses. And for the store, our $85 arrangement was a relative bargain: Valentine’s Day bouquets on Allan Woods’s site run from $90 blooming azaleas to $525 rose hedges. — Sophia Solano

What $85 will get you at 5 flower shops in the D.C. area (2024)

FAQs

How do you calculate retail price for flowers? ›

Here is a pricing example using standard industry markups: Let's say that an arrangement contains fresh flowers and foliage that cost you $10 at wholesale; apply a 3.5x markup, and you're at $35 retail. Add a vase that cost you $2.50; at the industry average markup of 2.5x, you will charge $6.25 for that vase.

Do flower shops make a lot of money? ›

Running a flower business can be a highly profitable endeavour. Once you wrap your head around pricing, see the value in managing your costs, learn marketing, and conquer sales, you'll start to see a lot of money in your bank account.

Why are grocery store flowers so cheap? ›

A large company like Kroger has significant buying power and, in some cases, even has flower farms that only grow for their stores. Since they are buying these wholesale flowers by the truckload and dispersing them to their hundreds of stores, they are able to get them cheaper.

How do you calculate flowers? ›

A good rule of thumb is to count the number of stems you want in an arrangement, then multiply that by the number of arrangements. Make sure to think about a flower's size and availability.

Where do florists make the most money? ›

Top 50 Highest Paying States for Florist Jobs in the U.S.

Topping the list is Oregon, with Alaska and North Dakota close behind in second and third.

What is the average profit of a flower shop? ›

Most flower shops aim for a profit margin of 70% on the cost of flowers and supplies. This goal can vary.

What is the average profit margin for a flower shop? ›

Typically, florists aim for a profit margin of 50 percent to 70 percent of the retail price of every fresh design created.

Which flower are cheaper? ›

“Flowers often referred to as 'budget-friendly blooms' include Chrysanthemum, Alstroemeria, carnations, Hydrangea, Hypericum and waxflowers,” Dahlson notes.

Is it cheaper to call a local florist? ›

A local florist means you're buying directly from the source. So you won't pay the added markup that comes with ordering online. The markup is the difference between what retailers pay the florist for the flowers and what they charge customers. So you'll skip this when buying locally and get a better deal.

What is the disadvantages of flower shop? ›

Lack of Creative Control – Florists take pride in their artistic abilities and the unique designs they create for their customers. When using florist wire services, they might have limited creative control over the arrangements they produce.

What is the #1 most sold cut flower? ›

Tulips are the best selling cut flowers in the U.S., with annual sales revenue of $65.3 million, reported by both wholesale and retail businesses.

What is the number 1 prettiest flower? ›

1. Rose. The rose is considered the most beautiful flower in the world, which is why it's called the “queen of the garden.” It's one of the most popular flowers worldwide, and it comes in different sizes and colors. Also, they're very common throughout the world.

What is the highest selling day for flowers? ›

1. Valentine's Day. It should come as no surprise that Valentine's Day is one of the biggest and most significant holidays for the flower industry since a bouquet of large red roses is practically associated with romance. In fact, research shows that more than 250 million roses are grown annually for Valentine's Day.

What is the formula for average retail price? ›

The average selling price (ASP) is a term that refers to the average price a good or service is sold for. ASP is simply calculated by dividing the total revenue earned by the total number of units sold.

What is a common markup for fresh flowers? ›

A common rule-of-thumb in the floral industry is to mark up fresh product 3.5x and hard goods 2.5x, with a labor charge of 25 percent.

How is a retail price markup determined for fresh flowers and foliage? ›

For flowers and foliage, the most commonly used markup is 350% times your wholesale cost per stem. When using a full bunch you would use the same formula and charge 350% times the wholesale cost of the bunch.

How do you price a retail item? ›

How to calculate product pricing, step by step
  1. Add up variable costs per product. ...
  2. Add in your profit margin. ...
  3. Factor in fixed costs. ...
  4. Test and adjust accordingly. ...
  5. Understand common pricing strategies in your industry. ...
  6. Conduct market research. ...
  7. Experiment with pricing. ...
  8. Focus on long-term business profit.
Apr 21, 2023

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